On
1 April 2014, the two-day Samoa Tourism Exchange (STE) will bring tourism
stakeholders and buyers together to discuss important topics and tools relating
to tourism development, sales and marketing. The exhibition will provide a
networking opportunity for buyers, to access multiple suppliers, whilst
expanding their industry and market knowledge. The exchange will be opened by
the Honourable Prime Minister and Minister of Tourism, Tuilaepa Sailele
Malielegaoi and a showcase of Samoa’s customs and entertainment to experience
the true Fa’a Samoa.
The
key national tourism event captures a global market as influential travel trade
and media representatives from New Zealand,
Australia, USA, UK, Europe, China, South Korea and American Samoa, with an
interest in Samoa tourism products will attend. Key features of the event
include the buyer/seller exhibition, product inspections and tours and activities
around two of Samoa’s largest islands: Upolu and Savaii.
An addition to the event for 2014, is the
introduction of themed product inspections which will cater to the needs of
travel trade representatives and suppliers. ‘Romance’ will explore properties
and venues for the weddings and honeymoon market, ‘The Great Samoan Road Trip’
will cater for the adventure market, featuring beach fales and
backpacker/dorm-style accommodation, while the ‘Mainstream’ theme will identify
a broader range of products and activities suitable for couples and families.
Not only will the event be a fantastic opportunity
for members of the travel trade and media to come together and expand their
knowledge of the destination, home and resting place of Robert Louis Stevenson,
but it will also allow participants to discover the islands’ paradise beaches,
volcanic mountains, rainforests and blow holes and witness first-hand what
makes Samoa such an idyllic and popular destination.
